Veljko Vuckovic, Founder of Refloow

Veljko Vuckovic

Software Engineer & Founder

I’m a software engineer and founder with 8+ years of experience building open-source products, leading teams, and scaling community-driven projects born 2004. My background is a rare blend of applied arts and software engineering, which allows me to bridge design, development, and communication into a single, cohesive approach to product building.

At Refloow™, I’ve conceived, architected, and delivered 20+ open-source solutions adopted by thousands of users worldwide. Beyond engineering, I’ve led marketing and communications at Avian Network, doubling outreach through clear messaging, SEO optimization, and brand design. This mix of technical execution and strategic leadership defines my work: I don’t just build products; I shape how they’re understood, adopted, and scaled.

What drives me is end-to-end ownership: from idea to implementation, from code to community. Whether it’s automation tools, user-centric applications, or brand storytelling, I thrive at the intersection of technology, creativity, and impact.

Professional Experience

Founder | Lead Developer

Refloow™ May 2017 - Present

A software development studio dedicated to building free, open-source solutions. Led the studio's vision, delivering 20+ projects.

  • End-to-End Ownership: Conceived, developed, and deployed complete software solutions.
  • Open Source Leadership: Maintained public GitHub repositories, fostering community adoption.
  • Automation: Built software automation tools streamlining workflows for commerce businesses.

Founder | Lead Developer

SourceBox.app 2021 - Present

Soon more details

Project Lead Marketing & Communication

Avian Network Feb 2024 - May 2025

Transitioned from engineering to a leadership role, leveraging technical knowledge to present the project with authority.

  • Growth: Expanded outreach by 100% via consistent messaging and SEO optimization.
  • Content: Produced official announcements, technical blogs, and engaging narratives.
  • Branding: Designed banners and visual assets to strengthen brand identity.

Software Engineer

Avian Network Sep 2021 - Dec 2023

Official core team member shaping technical direction and culture. Designed features for web-based wallet applications, facilitated decision-making, and established task workflows.

Co-Founder | Web / Game Developer

Skuanta Feb 2022 - Oct 2022

Co-founded a creative startup. Translated design concepts into production-ready assets and built showcase web infrastructure.

Certifications

IBM Certified Solution Designer

Rational Software Architect

Issued Sep 2024 by IBM

In recognition of the commitment to achieve professional excellence through rigorous technology training.

Technical & Strategic Arsenal

Engineering & Architecture

JavaScriptNode.jsExpress.jsPythonTypeScriptHTML5/CSS3API DevelopmentDatabasesAutomationBlockchain

Product & Leadership

Product DevelopmentLeadershipOpen-Source SoftwareCommunity EngagementAccount ManagementBusiness Ideas

Marketing & SEO

SEO OptimizationOn-Page OptimizationPositioningCopywritingSocial Media MarketingMarketing Strategy

Design

UI/UX DesignFigmaConcept ArtGraphic Design